“Backroad King” by Bordertown & Co. Delivers a Southern Rock Knockout
Country-rock powerhouse Bordertown & Co. is rewriting the Midwest rulebook on outlaw anthems. Their
brand-new single and music video “Backroad King”, released today, blends gritty guitar work with a strong
cinematic flair that screams: crank this up and hit the gas.
🔥 Grit Meets Groove
From the opening guitar riff to the raspy, stomp-ready chorus, “Backroad King” is a rebellious love letter to
freedom, youth, and getting lost just for the hell of it. “It’s a simple, edgy teen tale,” the band says. “Everyone
can take themselves back to a time when they were a backroad king — tearing it up in a beater, just looking to
disappear into the dirt roads.”
Shot with high energy and grit, the new video brings that story to life in full throttle. Equal parts outlaw and
beer-soaked nostalgia, the band burns through the track like a late-night road trip gone right (or very, very
wrong). The video delivers on the band’s promise of a “booze cruise car chase” vibe, channeling the chaos and
thrill that made the song so infectious in the first place.
“Backroad King” is a flag-planting moment. The band’s sonic identity — a fusion of country storytelling and rock
rebellion- is evolving into something raw, focused, and theirs. With shoutouts to Skynyrd and a nod to their own
unpredictable live energy, this track confirms what fans already know: Bordertown & Co. is just getting started.