An Interview With Crystal McGrath
We recently had the chance to have a chat with the multi-talented Crystal McGrath.
From her knack for entrepreneurship, to her killer attitude, Crystal has a lot to offer that goes beyond her music.
Her new single "Game On" is one example of the attitude we're talking about.
From her artistry to her love of all things sparkly, here's what we found out.
TSWS: Hi Crystal! We're so glad to have you here today.
Game On is such a fun and inspiring song. Tell us about its beginnings!
Crystal: We wanted to write a song that we could perform live and get people moving. Women empowerment is a huge part of my brand so it was important to tie that theme into the writing process!! Ironic I wrote this girl gang power anthem with 2 guys ahaha
TSWS: Tell us about being an independent artist in Canada!
Crystal: As an independent artist anywhere you have to have a collection of hats in your "closet" that you interchange throughout the day!! Examples of my workday can range from answering emails, connecting with people on social media, reading through contracts, now with Covid doing interviews from my "at-home stage", writing new songs/cowriting on zoom, creating content, scheduling meetings, brand development, photoshoots, video shoots, live streaming shows, and the list could continue on!!! It is important to have a grasp on the business side because that's how you turn your passion into a career, by having an understanding of how your business runs best and how to set measurable goals on your personal success journey. Whether or not you have a team working alongside you or a label above you or if it's just you doing the hustle alone, I can not stress enough how important it is to learn and educate yourself on running your business!!! I have been fortunate enough to grow up in an entrepreneurial family so this mindset was instilled in me at a young age. Along the way, I have had amazing team members and mentors to learn from, including being a part of the Canada's Music Incubator Artist Entrepreneur Program, where I was provided with a toolbox of information to pull from for the day to day tasks and planning of the music business! Today I am grateful to have amazing team members that support and execute my ideas and visions so I can focus more on the things I love doing like connecting and creating!!!
TSWS: Where do you see yourself in five years?
Crystal: Smiling on a mild temperature beach working on my business from a laptop!
TSWS: You seem to have a love for sparkles and all things glitzy! Tell us!!
Crystal: I was trying to think of when this love of sparkles all started.....I do have a memory of making cards as a kid and just covering them in sparkles lol. I would stand at my dad's work and sell them to customers, just a sparkly mess of love! If sparkles were a color, that would be my favorite! There's something about sparkles that just light up a room and bring joy!!
TSWS: Your podcast is very fun and informative. Please tell us what makes a great guest?
Crystal: The best guests are the ones that are vulnerable to sharing their stories. When we get real with our thoughts and feelings we connect on a deeper level and those are the conversations that remind people they are not alone in a feeling. Change is constant and it's okay not to be okay, but it is so important to move through it with support and tools to find your sense of self and grounding again. I think one of the greatest strengths is being vulnerable and getting comfortable being uncomfortable!!!
TSWS: SIRIUS XM Radio charts in Canada! Does this feel surreal?
Crystal: Ahhhh When I first posted it I literally had to recheck my email to confirm it was accurate...may have checked 4 times hahahah !! I really am proud of this song and the work that has gone into putting it out into the world. I am so grateful to have the opportunity to put music out into the world and thankful for everyone supporting and listening to it!!!!!
TSWS: Where can we continue to be up-to-date with your latest moves?
Crystal: Join my mailing list at www.crystalmcgrath.ca and follow me on all the socials!!!
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